Google advertising
Google ADS advertising (Pay per Click) is advertising for selected keywords. Today, it is the fastest and most effective way to get visitors and potential buyers of your products or services and reliably increase traffic to your website.
With us, you get the most for your invested advertising money.
Google advertising or Google Adwords advertising or Google Ads
What is Google advertising?
For paid display in the Google search engine under the keyword Google uses its advertising system called Google Ads or Google advertising, in which advertisers bid on specific keywords so that their clickable ads appear in Google search results. Because advertisers have to pay for these clicks, that’s how Google makes money from searches.
Of all the paid advertising methods, Google advertising is the most profitable. Google advertising has a high conversion rate.
When people need something, they look for information on Google search, and these people are ready to buy. In contrast to Facebook advertising, where your products or you impose services (advertisements) on users and want to arouse in them an immediate desire to buy something they were not even looking for. However, this form of advertising has not exactly proven to be successful. conversion with these ads is much worse than with Google advertising.
To access Google advertising or you will need a Google account (gmail account) to access the Google Ads system. You can apply here.
Paid search is the term we use for advertising in search engine ads using the Google advertising system or Google Ads. Ads usually appear at the top or bottom of the search engine (the first or last three hits on the search engine page) and increasingly look like organic results. Currently, Google puts a small “Ad” on them.
Let’s look at 3 examples of Google advertising
1st example: sale of a product for EUR 150 including VAT
You have a company and sell a product worth 150 EUR including VAT. To make it easier to calculate, we will use prices without VAT in the example!
The price without VAT for the product is 132 EUR
The purchase price of the product is 92 EUR
Your margin per product is 40 EUR.
You have decided to hire an agency for Google advertising and your monthly budget for Google advertising is 300 EUR (10 EUR per day).
The average price per click achieved by our agency is EUR 0.12. This means that for 300 EUR invested money, you will attract 2500 visitors to your website.
Considering JUST the 3% REALIZATION, that’s 75 buyers.
You will sell for 9900 EUR + VAT per month, from which you will earn 3000 EUR (40 EUR per product).
We deduct EUR 300, which you will pay to Google and EUR 250, which you will pay to the agency for managing your ads. In summary, your net profit is EUR 2450 without VAT.
Need help with Google advertising?
2nd example monthly subscription 19.90 (fitness studio, ...)
You have a company and sell services for EUR 19.90 per month. To make it easier to calculate, we will use prices without VAT in the example!
Monthly subscription EUR 19.90
You have decided to hire an agency for Google advertising and your monthly budget for Google advertising is 300 EUR (10 EUR per day).
The average price per click achieved by our agency is EUR 0.12. This means that for 300 EUR of invested money you will attract 2500 visitors to your website.
Considering JUST the 3% REALIZATION, that’s 75 buyers.
You will sell monthly for 1492 EUR + VAT of monthly subscriptions.
We deduct EUR 300, which you will pay to Google and EUR 250, which you will pay to the agency for managing your ads. In summary, your net profit for the first month is EUR 942 excluding VAT.
But it doesn’t end here.
Next month, invest EUR 300 in google advertising again and get 75 new customers again. The costs remain the same, and your net profit of the 2nd month of advertising is 1885 EUR (all subscriptions from the 1st month of advertising + subscriptions from the 2nd month of advertising)
But it doesn’t end here again.
Next month, invest EUR 300 in google advertising again and get 75 new customers again. The costs remain the same, and your net profit of the 3rd month of advertising is 2827 EUR (all subscriptions from the 1st month of advertising + subscriptions from the 2nd month of advertising + subscriptions from the 3rd month of advertising)
And so every subsequent month of advertising
3. example Hotel or accommodation services
You have a company that offers accommodation (Hotel, Motel, Hostel, Tourist farm, …). To make it easier to calculate, we will use prices without VAT in the example!
The price of accommodation is EUR 60 per person
You have decided to hire an agency for Google advertising and your monthly budget for Google advertising is 500 EUR (16.6 EUR per day).
The average price per click that our agency achieves for hotels and lodgings is EUR 0.3 (CPC is higher in this case). This means that for 500 EUR invested money, you will attract 1666 visitors to your website.
If we consider ONLY 3% REALIZATION, this is 50 buyers or 100 nights (an average room is rented by 2 people, because rarely anyone travels alone)
You will sell per month for 6000 EUR + VAT nights.
We deduct EUR 500, which you will pay to Google and EUR 290, which you will pay to the agency for managing your ads. In summary, your net profit is EUR 5,210 excluding VAT per month. How much are you paying now for Booking.com?
In summary, Google advertising pays.
What is CPC?
CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their ad.
How does CPC work?
Your CPC determines the competitiveness of your keywords, top bids, and Quality Score.
What is the average cost per click for Google advertising?
The average cost per click in Google Ads varies by keyword and industry, but is around €2.32 on the search network and €0.58 on the display network.
What is Google Quality Score?
This is a metric that Google uses to determine how useful your ad is to a user, based primarily on your ad’s CTR (click-through rate), keyword relevance, and the quality of your landing page (your website). The higher the Quality Score, the less you will pay per click.
How does Google determine what you pay?
Cost is determined by your highest bid, quality score, and keyword competitiveness.
What is Google Ad Rank?
The position of the ad, the frequency with which the ad appears on the search engine page, is based on a combination of the maximum offer and the quality score.
Ad Rank vs. Quality Score
Ad rank is how high on the page the ad will appear. Quality Score, on the other hand, is determined by relevance and usefulness to the searcher and is only part of the ad positioning process. Since 2013, Google’s Quality Score has become increasingly valuable, with the average Quality Score changing from 7 to 5.
What is the actual CPC (cost per click) with google advertising?
Actual CPC is the amount an advertiser pays each time a searcher clicks on their ad; this number varies depending on the other advertisers on the network and is always lower than the highest bid price.
Keyword Planner
The keyword planner is a tool in the Google advertising system. Goolge Ads, which provides data on search queries sent by users to the Google search engine and provides data sources for planning an advertising campaign in the process of Google advertising.
Keyword Planner helps you create new search campaigns or expand existing campaigns, providing keywords and ad ideas, search volume trends (average monthly searches), historical statistics, keyword trend, competition and google advertising offers.
If you decide to advertise in the Google search engine, we recommend that you also use Facebook advertising at the same time, but only as REMARKETING. This means that you only show ads on the Facebook social network to users who have already visited your website.
Need help with Google advertising?
All ads in the Google advertising system are eligible to be displayed in the Google search engine. Advertisers also have the option to allow their ads to appear on Google’s partner networks. This “search network” includes AOL Search, Ask.com, and Netscape. Ads displayed on partner networks do not affect the ad quality score.
The Google Display Network (GDN) displays Google Ads ads on non-search engine websites. These sites serve advertisers in AdSense accounts. AdSence is the other side of Google’s advertising model. AdSense is used by website owners who want to earn money by displaying an advertiser’s ads in the Google Ads system on their websites. CTRs on the Display Network are typically much lower than those on the Search Network, and the Quality Score for the Display Network is calculated separately from the Search Network.
In addition, Google automatically determines the topic of the page and displays relevant ads based on the advertiser’s keyword list. AdSense owners can choose channels to target Google’s on-page ad placements to improve their ad performance. There are many different types of ads that appear on the Google Network, including text ads, image or banner ads, mobile text ads, and in-page video ads.
The combination of Google advertising and Facebook advertising (remarketing) is the most effective paid advertising.
A good landing page is essential for a successful Google hacking campaign. landing page for each keyword you will use in your campaign.
A landing page is a web page that users are directed to after clicking on a link, usually in an ad or search engine results. The purpose of the landing page is to convert visitors into potential customers or clients by providing relevant information about the product or. service and enable calls to action to persuade them to take a specific desired action, such as making a purchase or filling out an online form.
Some tips for creating effective landing pages for Google Ads:
1. Make sure the page is relevant to the ad and includes the keywords you are targeting.
2. Use a clear and compelling headline that summarizes the value of your offer.
3.You can use legible design and labels to highlight the benefits of your product or service.
4.Include a visible call to action, such as a button or form, to encourage visitors to take action.
5.Use images, videos or other media to explain your product or service and make it more attractive.
6.Test different versions of the page and find out which one is the best.
7.Make sure the page loads fast and is mobile friendly.
